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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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Author Brian Halligan,Dharmesh Shah
Manufacturer Wiley
PublicationDate 2009-10-19

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Stop pushing your message out and start pulling your customers in

Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.

Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.

    • Improve your rankings in Google to get more traffic
    • Build and promote a blog for your business
    • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
    • Measure what matters and do more of what works online

The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

Author Brian Halligan,Dharmesh Shah
Binding Hardcover
Creator David Meerman Scott
EAN 9780470499313
Edition 1
ISBN 0470499311
Label Wiley
Manufacturer Wiley
NumberOfItems 1
NumberOfPages 256
ProductGroup Book
PublicationDate 2009-10-19
Publisher Wiley
SKU ACAMP_book_usedverygood_0470499311
Studio Wiley
Title Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)
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