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Designing Brand Identity: An Essential Guide for the Whole Branding Team
Designing Brand Identity: An Essential Guide for the Whole Branding Team
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Author Alina Wheeler
Manufacturer Wiley
PublicationDate 2009-08-31

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Praise for previous editions of Designing Brand Identity:

An inspiring and powerful toolkit.

The Marketer

Alina Wheeler provides a practical structure for the brand building process.

Al Ries, coauthor, Positioning

Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies.

Marty Neumeier, author, The Brand Gap

A valued reference book for all members of the branding team.

Communication Arts


Author Alina Wheeler
Binding Hardcover
EAN 9780470401422
Edition 3
IsEligibleForTradeIn 1
ISBN 0470401427
Label Wiley
Manufacturer Wiley
NumberOfItems 1
NumberOfPages 320
ProductGroup Book
PublicationDate 2009-08-31
Publisher Wiley
SKU easy31392
Studio Wiley
Title Designing Brand Identity: An Essential Guide for the Whole Branding Team
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