Principles of Marketing (14th Edition)
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Learn how to create value and gain loyal customers.
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. |
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| Author | Philip Kotler,Gary Armstrong |
| Binding | Hardcover |
| EAN | 9780132167123 |
| Edition | 14 |
| IsEligibleForTradeIn | 1 |
| ISBN | 0132167123 |
| Label | Prentice Hall |
| Manufacturer | Prentice Hall |
| NumberOfItems | 1 |
| NumberOfPages | 744 |
| ProductGroup | Book |
| PublicationDate | 2011-02-06 |
| Publisher | Prentice Hall |
| SKU | ACOUK_book_usedgood_0132167123 |
| Studio | Prentice Hall |
| Title | Principles of Marketing (14th Edition) |
| TradeInValue |
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