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Content Strategy for the Web, 2nd Edition
Content Strategy for the Web, 2nd Edition
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Author Kristina Halvorson,Melissa Rach
Manufacturer New Riders Press
PublicationDate 2012-03-11

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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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Author Kristina Halvorson,Melissa Rach
Binding Paperback
EAN 9780321808301
Edition 2
IsEligibleForTradeIn 1
ISBN 0321808304
Label New Riders Press
Manufacturer New Riders Press
NumberOfItems 1
NumberOfPages 216
ProductGroup Book
PublicationDate 2012-03-11
Publisher New Riders Press
SKU ACOMMP2_book_usedgood_0321808304
Studio New Riders Press
Title Content Strategy for the Web, 2nd Edition
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